Management Trainee
Date: 4 May 2024
Location: IN
Company: Wipro Enterprises Private Limited
About the company (https://wiproconsumercare.com):
Founded in 1945 as a Vegetable Oil Company, Wipro Consumer Care & Lighting is one of the fastest growing FMCG companies with presence in 20 countries predominantly in India, Asia, Africa, and the Middle-East. Our business includes personal wash products, skincare products, male grooming, toiletries, wellness products, household products, domestic and commercial lighting and modular office furniture.
We have a turnover of USD 1.10 billion, with more than 10,000 employees from 22 different nationalities. Our international business contributes to more than 50% of our turnover.
Wipro Consumer Care starts a new chapter with its entry into the foods business through the announcement of our latest acquisition of Nirapara, a leading traditional foods brand from Kerala. This is our first foray into the Foods Business, with an extensive range of food products, starting with spices and ready-to-cook products. We also plan to grow organically with our own brand launches.
Job Purpose:
The position is responsible for the overall top-line and bottom-line target achievement in all geographies by focusing on the specific activities below. The product line involves any brand in our consumer care segment.
Responsibility:
• Develop and sharpen the brand code for the brand / category in consideration.
• Develop and refine the brand architecture in view of the competition and market trends.
• Develop a new product funnel for the brand and the manager is responsible for clearing the stage gates for the new products.
• Responsible for building consumer insights for the brand.
• Effectively connect with the advertising teams to create collaterals to communicate the brand proposition.
• Develop Activations / BTL activities.
• Effectively design media campaigns and work with the agencies to develop them.
• Liaise with the sales team for effective deploying of BTL activities and monitor performance of schemes and trade activations.
Skills/Qualifications:
• MBA from Premier Institute