Field Merchandising Executive

Internal to Wipro
Job Title: Field Merchandising Executive
Company Overview: Wipro Consumer Care and Lighting is among the fastest growing FMCG businesses in its operating geographies of Asia the Middle East and Africa, with revenues of over Rs.10,000 Crore. Its businesses include personal wash products, skincare products, male grooming products, toiletries, wellness products, household products, electrical wire devices, domestic and commercial Lighting, and modular office furniture. It has a strong brand presence with significant market share across segments in India, Southeast Asia, East Asia, Africa, and the Middle East
Brands: The Indian household business is led by our flagship brand Santoor, one of the leading toilet soap brands in India. Our other key brands include Yardley, Enchanteur, Hygienix, Chandrika (Ayurvedic bathing products), Glucovita (Energy drink and Tablet), Safewash (Liquid detergent), Softouch (Fabric conditioner), Giffy (Dish wash liquid), Maxkleen (Floor Cleaners and Surface Sanitizers), Wipro Garnet (LED Lights) and Aramusk (Male Grooming).
https://wiproconsumercare.com/wipro-consumer-care-lighting/
Reporting to: Sales Promotion Manager
(Should be open for extensive travel- Minimum 3 days a week)
Experience: Should have experience in FMCG – GT Sales, distribution management, people management (Should have handled 3-5 salesmen or sales rep), should have worked in large markets and must have range selling experience
Must have minimum work experience of 3 years in Sales and FMCG industry.
Should not be having any career gaps.
Qualification: A candidate needs to have regular graduation (Should not be from correspondence or Distance), PG is not mandatory
Internal to Wipro
Broad Deliverables
- Driving and anchoring sales promotion activities for the Zone/Region
-Driving the team to achieve their respective sales targets
- Anchoring Promoting and Merchandising activities
- Supermarket activation, product activation, new launches management
-Competitor Analysis: Collecting competitor product details, feedback on their products performance, marketing and promotional activities carried out by them
-Marketing and branding activities: Ensuring merchandising activities like displays, free samples, on-the-spot demonstration, shelf spaces, special offers etc.
-Sales Orders and Stock Checks at Distributor/ Stockiest points to ensure continuous supply of products in the Market
-Maintaining and tracking performance reports, beat planning, addition and deletion of outlets, incentive calculation of SSMs, generating brand wise reports in terms of -Volume and Value
-Evaluating and planning based on the analysis and reports of the day. -Training the team to give special focus to reach the weekly / Monthly / Quarterly Target
-Driving complete Distributor Automation in the Area / zone.
-Driving all distribution expansion targets.
-Responsible for facilitating the team to become data savvy.