Area Sales Manager

Job Title: Area Sales Manager (FMCG)

Reports to:

Regional Sales Manager

Job Purpose:

The Area Sales Manager (ASM) is responsible for driving sales and achieving targets in the assigned geographical area. This role involves developing and implementing effective sales strategies, managing a team of sales representatives, and ensuring excellent customer relationships to maximize business growth in the FMCG sector.

Key Responsibilities:

Sales Strategy and Execution:

• Develop and implement effective sales strategies to achieve sales targets and expand market share within the designated area.
• Monitor sales performance and adjust strategies as necessary to meet changing market and competitive conditions.
• Conduct regular market analysis to understand customer needs, competitor activities, and market trends.

Team Management:

• Lead, coach, and manage a team of sales representatives to ensure they meet individual and team sales goals.
• Conduct regular training sessions to enhance product knowledge, sales techniques, and customer service skills.
• Set clear performance expectations, provide ongoing feedback, and conduct performance reviews.

Customer Relationship Management:

• Build and maintain strong relationships with key customers, distributors, and retailers to enhance sales opportunities.
• Address and resolve customer complaints and issues promptly and effectively.
• Ensure high levels of customer satisfaction by delivering superior service and support.

Sales Operations:

• Oversee the distribution and merchandising of products to ensure optimal availability and visibility.
• Monitor inventory levels and coordinate with supply chain and logistics teams to ensure timely product delivery.
• Conduct regular field visits to monitor sales activities and gather market intelligence.

Reporting and Analysis:

• Prepare and submit regular sales reports and forecasts to the Regional Sales Manager.
• Analyze sales data to identify trends, opportunities, and areas for improvement.
• Develop and present sales performance reports, including achievements, challenges, and action plans.

Qualifications:

Education:

• Bachelor’s degree in business administration, Marketing, or a related field. A master’s degree is a plus.

Experience:

• Minimum of 7 years of experience in sales, preferably within the FMCG sector.
• Proven track record of achieving sales targets and driving business growth.

Skills:

• Strong leadership and team management skills.
• Excellent communication, negotiation, and interpersonal skills.
• Analytical and problem-solving abilities.
• Proficiency in using sales and CRM software.
• Ability to work under pressure and handle multiple tasks simultaneously.

Key Competencies:

• Customer-focused and results-driven.
• Strategic thinking and market insight.
• Adaptability and flexibility to respond to changing market conditions.
• High level of integrity and professionalism.

Working Conditions:

• Extensive travel within the assigned area.
• Ability to work flexible hours, including evenings and weekends, as required.

Benefits:

• Competitive salary and performance-based incentives.
• Comprehensive health and wellness benefits.
• Opportunities for professional development and career advancement.