Brand Executive

Wipro Consumer Care & Lighting Bangalore

Job Description - Brand Executive

Role: Handle marketing operations including (but not limited to):

a) Work with different brand teams and assist in brand management activities on day-to-day basis.
b) Gather and analyse data related to the assigned brand(s) c) Competitor Analysis - Help the Marketing Manager to arrange for competitor information (products, SKU, pricing,POS materials etc.) from the market and aid in market understanding.
d) Help in New product development by coordinating with Factory, Research & Development, Market Research andAdvertising agencies.
e) Coordinate with various functions for rolling out new brands and new stock keeping units (SKU)
f) Assist the marketing teams to liaise with vendors for marketing collateral development, track deliverables andensure timely availability on field.
g) Handling MIS reports and related issues.
h) Try to resolve issues and keep record of business as per requirements.
i) Create and maintain a catalogue of products and collaterals at HO, set up the same during meetings to higher management.
j) Keep a track of all the brand spends and provide monthly reports.
k) Working on marketing collaterals along with the Brand Manager / design team
l) Help the marketing team for smooth execution of various campaigns.
m) Source and supply the promotional materials to the respective depots.
n) Coordinate with factories / depots to manage the movement of goods.
o) For more details please see the KRA Sheet in next page.

Candidate specs (preferred):

a) MBA in Marketing
b) Confidence in communication with good communication skills c) Excellent in MS-excel and ability to work with large amounts of data.
d) Ability to coordinate among various stakeholders and cross-functional teams.
e) Experience in working with Advertising Agencies