Key Account Manager-Ecommerce

JOB DESCRIPTION
Job Title: Key Account Manager - Ecommerce
Location Bangalore BO
Department/Group: Wipro Consumer Care
Position Reports to Ecommerce Lead
HR Contact: Felix Ashwin
About the company (https://wiproconsumercare.com): Founded in 1945 as a Vegetable Oil Company, Wipro Consumer Care & Lighting is one of the fastest growing FMCG companies with presence in 20 countries predominantly in India, Asia, Africa, and the Middle East. Our business includes personal wash products, skincare products, male grooming, toiletries, wellness products, household products, domestic and commercial lighting and modular office furniture. We have a turnover of USD 1.10 billion, with more than 10,000 employees from 22 different nationalities. Our international business contributes more than 50% of our turnover.
Position Summary: The position is responsible for managing and driving product portfolio sales and marketing in dedicated Ecommerce platforms by focusing on the following activities. Key Responsibilities: E Commerce Sales & Operation: • Interface with E Commerce portals to deliver top line for Consumer Care business in selected portals. • Build strong relationship with category team for a sustainable business growth in these platforms. • Drive online and offline platform for brand & finalize the plan for increasing the penetration for Wipro. • Manage existing sellers and distributors for sales. • Prepare marketing and promotion strategy on the selected portals • Stock forecasting for the leading platforms for the category along with the other team members. • Planning, Executing, and handling complete operations in terms of stock movement, stock availability, closure of discussion with category team to ensure the tertiary sales in the designated platforms. • Closure of the Joint Business plan (JBP) for different portals. • Timely closure of the seller level claims and issues to ensure customer satisfaction. • Analyze competition to work on the product opportunity and product pricing strategy in consultation with the category, to increase the market share for Wipro in these portals. Public • Closure of event planning and BAU planning to ensure that sale out is planned with category in advance. • To work in close tandem with category team for development and execution of new product launch. Platform Level Analytics: • Analyze and share weekly and monthly platform level secondary reports • Development of monthly key indicators, preparing plan quarterly and annually. Digital Campaigns and Portal Promotions Management: • Work closely with the ecommerce marketing manager for marketing initiatives and maintain MIS with analytics for the same. • Tracking progress of digital campaigns in terms of impression, reach, clicks, ROI of the campaign. • Optimizing advertising costs at platform level and to ensure that the digital objectives are met in line with platform alignment.
Qualifications: 1) An MBA or equivalent business degree is required with a minimum of 6 years of experience. 2) Ecommerce experience is a must and should have a strong working knowledge of the ecommerce platforms 3) Strong communication and presentation skills, with the ability to collaborate with internal teams and external partners. 4) Experience in FMCG sector preferred. 5) Ability to work in a fast-paced environment. Please note: This role will require to work from office for 5.5 Days in a week.